Business Sustainability
Coca-Cola and the Red Cross Red Crescent
Helped establish and served as Executive Director for a 3-year global partnership between Coca-Cola and International Federation of Red Cross and Red Crescent Societies, building collaboration between the partners around the world. Prepared Joint Global Guidelines on Disaster Preparedness.
Red Cross Red Crescent partnership-building
Prepared partnership strategies for the IFRC Global First Aid Reference Centre and the Global Road Safety Partnership, to support each organisation’s expanded global mission. Identified target partners in public, private, civic sectors, articulated a strategy for growing networks, and prepared prospectus materials to attract partners.
Travel & Tourism
Prepared the first-ever report by the World Travel & Tourism Council on Corporate Social Leadership in Travel & Tourism. Also worked with the Prince of Wales International Business Leaders Forum to expand sustainability initiatives by the world’s leading hotel groups.
Coca-Cola Sustainability
Conducted The Coca-Cola Company’s first in-depth study of corporate social responsibility programmes in Europe, the Middle East and Africa, providing an initial foundation for future work in this area globally.